10 Comments

For some reason, Up in the Air is one of those movies that for me is always rewatchable. If I am flipping around the channels and run into it, no matter where it is in the movie, I end up watching it again.

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Yeah, Up in the Air is definitely re-watchable.

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I genuinely enjoy airplane coffee haha. Although that may be because it feels novel as something I'd never have been allowed to have as a kid.

That being said, I have mild flight anxiety so the caffeine can make that worse if I'm not careful.

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Thanks for sharing this, Kevin. I remember loving the smell of coffee when I was a kid ... but definitely didn't get to drink it. Coffee can feel so common these days; I love the idea of it feeling novel. If caffeine impacts flight anxiety, then perhaps an herbal tea to soothe the soul or my frequent go to: sparking water... ;)

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This is so awesome! Small improvements can make a huge impact, like you so eloquently said. Good coffee is one of the very few things that can instantly make someone's day a little brighter. Bravo Alaska Airlines! Oh, and I've never watched "Up in the Air"... will have to put it on my list!

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If you've never seen it, it's definitely worth watching!

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I am a coffee snob and appreciate a great coffee and the effort Alaska Airlines wrnt to here. I flew them recently and don't remember if I tried the coffee or not because I didn't know this then and usually avoid coffee on places. Next time!

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Try it next time and let us know your impressions.

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“Little things like this have the potential to create brand awareness, then brand preferences, and ultimately brand loyalty. I believe this to be true.”

Agree 100%

Next are: Lids! My wife complains every time we fly and hit turbulence “why don’t they have coffee cup lids on plane!”

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Yes! I'm all for minimizing waste but agree with you on lids.

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